“Be our guest”: How to adopt the Disney model to win customers

“Be our guest”: How to adopt the Disney model to win customers

19777676_SThere are countless articles available about Disney’s exceptional level of service&#8211a;nd for good reason. They know how to take it to the next level. What can you learn from the company that promises the “happiest place on earth”? Here are a few takeaways:

  • Personalize the experience. Disney personalizes each and every customer’s experience at its theme parks.The result is that guests truly feel like this is their vacation, not just a cookie cutter experience. In an age of mass production and consumption of news and media, the most successful companies are adept at giving way to personalization and customization.
  • Invest in and employ technology. Disney created MyDisneyExperience.com through which customers can make fast-pass selections and dinner reservations, check entertainment times, and purchase photos that were taken at the theme parks. Websites and apps can enhance the customer experience, when done right. Would your company benefit from investing in a digital experience?
  • Embrace a consistent company culture. Disney is known as a family-friendly entertainment destination and that filters into everything they do. Culture really starts inside and infiltrates into every customer interaction. Consider: Why you do what you do and what this means to your customers?

What can you do to create an experience that keeps your customers happy, retained, and motivated to tell others about your product?