3 tips to craft a compelling presentation

3 tips to craft a compelling presentation

47483952_SMost people will have to give a presentation at some point in their careers. It can be a great way to propel your career and business forward, but it does come with some anxiety. There can be much at stake when you’re trying to persuade someone or a group of people. Here’s how to curate a successful presentation.

1) Forge an emotional connection. Professionals are ordinary people like you at the end of the day. People want to see your human side. You don’t have to be rigid or stiff. Open up with a joke or anecdote. Avoid using technical language or jargon. Try to cut through industry clutter. Personalize the message as much as you can. Try to make them feel that the presentation is prepared especially for them. Doing your homework can help, too. You might consider doing research and reflecting on what interests or concerns the audience might have to better tailor the presentation.

2) Show more than tell. Consider including one or two success stories to convince your audience of the merits of your proposal. Back it up with facts.

3) Tune in and go with the flow. It can be easy to get caught up in your message and go on autopilot, but it’s important to notice the listeners’ body language so that you can fine tune and calibrate as needed.

Remember the best speakers practice and refine their speaking skills. You can use the feedback from the first or most recent presentation to tweak your next. For example, hone in on any parts that spurred discussion and make adjustments to fit the needs and demographics of the audience. 

If you’ve recently prepared a presentation, what advice can you share on the topic? Share your comments on our  page.

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