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9505111_SFor every success in the business world, there are several failures. Marketing is no exception. The best thing you can do is learn from the mistakes of others and avoid making them in your own work. Here are a few common ones to watch out for:

  • Not segmenting. You cannot effectively target your entire customer base with one message. Segment your base so you can get the right message to the right people.
  • Being overly promotional. Consumers don’t want to hear how great you are. Rather, they expect you to show them. Instead, focus on what you can do for them. It never hurts to be a source of industry information&#8211a; thought leader.
  • Being too mobile focused. The typical customer switches constantly from desktops, to laptops, to smart devices during an average day. For this reason you shouldn’t put all your eggs in the mobile basket.
  • Taking a closed-off approach. Marketers who limit or shy away from open conversations online are making a huge mistake. Transparency is a good thing. Plus, there’s an opportunity for your advocates to sing your praises.

Remember, it’s important to take risks in your marketing. It’s how you grow. So don’t be afraid to try something new! You might find you have the next big idea!