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35963092_SWhat company wouldn’t want more visibility online, more leads and more profits? A solid digital strategy can pave the way for such results. Here are 3 ways to take your digital efforts to the next level in the coming year:

1. Know your customer, first and foremost. Many businesses focus a lot on getting more traffic to their website, but don’t consider how to get visitors to stay. That’s why it’s essential that you have a plan in place instead of sending out emails with no idea who your customers are or what they want. Data collection is a must.

2. Improve engagement. Your website and social media channels are a venue for two-way communication. Make it a point to reply to all inquiries from your website or social media accounts in a timely manner and engage with them.

3. Track results. This might seem like a given, but it’s oft overlooked. Every time you implement a new digital marketing strategy, lay out your desired results and the metrics for determining success. That way you can repeat or tweak it as necessary in the future.

Digital marketing is both an art and a science, so don’t be afraid to experiment a little until you get it just right. The work upfront will pay off in the long run.