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36475302 - like counter notification iconInstagram can be an effective way to market your business. Make it work better for you by taking these three tips into consideration:

1) Form strategic partnerships. What good is an account if you don’t have followers? To start, create a list of popular accounts that would appeal to your target audience. When you’ve found them, you can then partner with them for what they call “shout-outs.” As you begin to gain momentum, you can drive those followers to your website and create specific calls to action.

2) Create content worth sharing. A standout Instagram post boasts both beautiful imagery and engaging text. As they say, a picture is worth a thousand words. Be strategic about your selection. Remember a good photo evokes emotion and drives engagement. What this will look like for your business will depend on your industry and products, but think beyond pushing your products. After all, no one wants to be “sold.” You might consider inspirational or humorous graphics paired with appropriate text, or pose a question to encourage feedback.

3) Ask for engagement. Ever feel like you’re talking to an empty room after you post something online? You might not be direct enough. What action do you want the follower to take? Outright ask them to engage. For example, ask them to “double tap” if they agree with your post, or tell them to tag a friend. You might be surprised how effective a simple ask can be!

Mastering the art and science of Instagram can have a significant impact on your reach, brand awareness, and ultimately the financial health of your company.