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69166541_SWith a new year comes potential for growing your business. It helps to have an understanding of the marketing landscape. That said, these trends should be on your radar as you plan your 2017:

1) Digital is the name of the game. If you haven’t invested in a high-tech and snappy website, you’re going to be left in the dust by the competition. Don’t forget about apps and social media as other ways to connect in the digital sphere. Chatbots as a feature on your website are another way to connect with customers without having to expand your workforce.

2) Personalization is a must. No one wants to feel like they are just a number. Consumers want to connect with brands on a real and more human level. Take email marketing, for example. You might consider generating a segmented email list and marketing to customers based on preferences and buying history.

3) Video marketing heats up. With the advent of Facebook live-streaming videos, it’s easier now more than ever for brands to reach audiences in real time, wherever they are. The most successful companies know how to leverage viewers and translate into monetary value.

How will you incorporate these trends in your strategy?