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38910088 - cartoon of businessman dog, he is the expert on loyalty.There’s a lot to be said for a loyal customer. The best loyalty strategies are smart, intentional, customized and effective. Follow these tips to make success in reach for your next campaign:

Clearly define your objectives. It’s easy to say, “I want more loyal customers,” but what does that mean in the end? What call to action do you want to put out there? Buy more of your product or upgrade to a more expensive widget? Get customers to recommend your product to others? It’s critical that you set out with a goal or else you won’t have anything to measure results against.

Get in their heads(in a good way). It’s important to find out what customers expect and what’s important to them. A good place to start is a customer’s past purchases as indicators of future ones. Using this data, you can send personalized email campaigns that appeal to their interests and needs. No one wants to feel like they are just targeted as part of one broad marketing campaign.

Fully commit to it. Effective programs shouldn’t just exist in a vacuum. Instead, think of how they integrate into your broader strategy. You need to stay committed to engaging your customers over the long term if you want to see a return.

Remember, if a new customer is silver, then a loyal customer is gold. Are you treating like as such?