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67389652_SAs a small business owner, you have to focus on the present, but also be mindful of the future. Staying in the know will put you in a much better position to capitalize as we head into 2018. Marketing is no exception. Here are three social media trends you should keep in mind:

1. Chatbots are here and you need to learn how to use them. The days of customer service hotlines are fading. Consumers demand instant responses and social media is often the venue of choice. Chatbots allow you to interact instantly and provide a higher level of customer service. Considering incorporating them into your social media management and website interface.

2. Mobile is king in the social media eco-system. Mobile is a way of life today. People use their smartphones, iPads and other devices more than desktops for news and entertainment. Therefore the content you post on social media needs to take that interface into account. The trend of mobile use dominating social media is only going to increase, so you best direct your resources there.

3. Video content is exploding. When done right, there isn’t a bigger bang for your social media marketing dollar. There’s a reason giants like Instagram and Facebook are touting their video capabilities. It won’t be long before video is the leading type of content on the web. Businesses that know how to pivot and tell their story through video content will experience much better social media success than those who do not.

If you’re having trouble keeping up with marketing trends, remember we are here to help.