Optimizing Your Google My Business Listing

What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
4 Reason to Include Video in Your Marketing Strategy

4 Reason to Include Video in Your Marketing Strategy

More and more businesses are including video as part of their marketing plan. If you haven’t jumped on the video wagon, here are a few reasons to consider adding a video to your advertising plan. Video is Powerful, Engaging Content Video is becoming more and...

ZipLocal is a Google Partner

It’s probably no surprise to you that 75% of total online searches are done through Google. In fact, 90% of searches on mobile devices are Google searches. There is just no denying that they are the most powerful player in the game when it comes to accessing...
7 Essential Behaviors for Entrepreneurs

7 Essential Behaviors for Entrepreneurs

If there is one thing every business owner or entrepreneur share, it’s a strong desire to see their business succeed. As the captain of your company’s ship, your success or failure depends a lot on you. While there is no fool-proof formula that every...
Give Your Website A Personal Touch

Give Your Website A Personal Touch

Today more than half of small businesses have a website, and that number continues to grow. As more and more companies enter the digital space how do you make sure your site stands out in the crowd? First and foremost, you want to make sure that your website is...