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Six ways your business can take off this year

Six ways your business can take off this year

What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the industry that’s right for you....
Create content worth sharing

Create content worth sharing

What’s the point of creating social content if no one sees it? Companies are eager to see ROI; however they might not realize their shortcomings when it comes to gaining traction on social media. The good news is there are actions you can take to attract more eyeballs...
Email marketing: Are you doing it right?

Email marketing: Are you doing it right?

An email newsletter is only as good as its open rate. There is some strategy needed to create an effective campaign. Here are a few considerations: 1) Do you even need an email newsletter? Some industries lend themselves to this type of marketing, while others will...
Email subject lines matter (and how to improve them)

Email subject lines matter (and how to improve them)

Like it or not, the subject line can make or break an email campaign.  Are you being strategic with yours? Here are a few tips to take into account for your next email effort. First, you need to provide customers with a reason to open your email. In other words,...
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