Insights
Local vs Organic Searches
If you are working on improving your company's online presence, you've probably been hearing terms like local search and organic search results. But what exactly do those terms mean? Local Search Local search results are just that - results for businesses that search...
Optimizing Your Google My Business Listing
What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
Give Your Website A Personal Touch
Today more than half of small businesses have a website, and that number continues to grow. As more and more companies enter the digital space how do you make sure your site stands out in the crowd? First and foremost, you want to make sure that your website is...
Wow them with great customer service
Whether you sell B2B or B2C, your customers’ appetite for good service is only increasing, which means your service level must be up to snuff.
Six ways your business can take off this year
Here are some tips and techniques to take your enterprise to the next level:
Social sharing: How to motivate people to share your brand’s messages
What good is content if no one reads it? Here are a few ways to motivate subscribers to hit the "forward" button:
Create content worth sharing
What’s the secret to creating "shareable" content? Find out here:
Email marketing: Are you doing it right?
Email marketing can be a great tool, if used the right way. Here’s some food for thought:
