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Frequently Asked Questions

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What is SEM? How is it different from SEO?

The best way to explore the differences between SEM (search engine marketing) and SEO (search engine optimization) may be first to discuss how they are the same. Both SEM and SEO are marketing strategies that are aimed to help your business show up in search results for your products and services.

Where they differ is in their scope. SEO focuses specifically on the optimization of your website, and its goal is to gain organic traffic through search engines. SEO is actually a part of a comprehensive SEM strategy. SEM aims to get more visitors in general, whether it’s organic traffic or traffic that achieved through paid advertising (like PPC).

What is an SEO expert?

An SEO expert is someone who analyzes and researches trends in user search data, and who stays up-to-date on the latest search engine updates and best practices. They use that knowledge to develop optimization strategies to improve search rankings and results for their clients.

Why does my business need an online presence?

Research shows that over 80% of consumers use search engines to find local products or services. If you are not marketing your business online, you are missing out on those customers!

What is the difference between PPC and SEO?

PPC, or Pay-Per-Click, is precisely what it sounds like. You have your ad placed at the top of search results, and in exchange, you pay the search engine for every click you get through that ad. It’s great for quick results! An SEO strategy is a long game approach, the traffic that you get through SEO will be free (no paying per click!) but a lot more work will go into the optimization required to make sure you rank well in search results.

Why is social media marketing important?

Social Media is a powerful avenue for building relationships with your customers online. You have the opportunity to see what your audience is interested in and what type of content or products they respond. It also creates brand awareness and expands your online footprint.

Local SEO FAQs

Why is Local SEO Important?

Millions of people use search engines to find local products or services every day. Our Local SEO packages are specifically designed to help local customers find you!

What is the benefit of being listed in Online Directories?

The obvious benefit is that users looking for products or services on those sites will be able to find you. But, the more important benefit is that those listings can provide backlinks to your website and strengthen your business’s online reputation.

Premium SEO FAQS

Why does Premium SEO require a website?

Our Premium SEO packages are focused on helping you rank in organic search engine results. We do this by optimizing your website with keyword centered content and pages.

What is a backlink?

A Backlink is a link to your site from an external site. Backlinks to your site from reputable sites or sources can improve your SEO. However, backlinks from low-quality sources or spam sites can hurt you. This is why backlink profiling and disavow are important.


Where are local PPC ads placed?

Local PPC ads use your Google My Business listing, so they show up in the local listing or maps section, allow you to be found where potential customers are used to finding local businesses.

What is considered local? How far does Local PPC Reach?

Local SEO is specifically intended to help connect businesses to customers nearby. For this reason, the coverage area is limited. The average reach is about a 40-mile radius.

Premium PPC FAQS

What are remarketing ads?

Remarketing ads are targeted ads that will show up to users that have already visited your website. Remarketing is a great way to continue to advertise to potential customers that have already expressed interest in your product or service by visiting your site!

What is a backlink?

A Backlink is a link to your site from an external site. Backlinks to your site from reputable sites or sources can improve your SEO. However, backlinks from low-quality sources or spam sites can hurt you. This is why backlink profiling and disavow are important.

Social Media FAQS

How can I get more follows on Social Media?

The first thing that you want to do when trying to grow your social media audience, is make sure to market your pages! Share your pages from your personal accounts, publish links to your social media on your website, ask customers to like your pages or review you on social media

How can ads help me grow my audience?

When you post to your social media pages, your posts are shared with users that already follow your page. Running ads on social media allows you to share with users that are not already followers, expanding your audience. With careful targeting you can grow your likes by making sure your ad gets in front of social media users that are interested in your products or services.

Website FAQs

What is a mobile first website?

More and more users are accessing the internet almost exclusively on their smart phones. Mobile First design means that you design the site specifically for mobile and then adjust for larger screens, rather then mobile optimization being a secondary consideration.

How will search engines find my site?

Search engines are constantly crawling the web looking for new content. We can help search engines find your site by submitting your URL and a sitemap to major search engines. A sitemap will tell the search engine exactly what pages are on your site and what should be indexed so that your site can be shown in searches results for your products or services.

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