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PAY-PER-CLICK (PPC) Advertising For Businesses

Running a small business is tough. You’re juggling a million things and don’t have time to waste on marketing that doesn’t work. That’s where we come in. We’ll help you reach the right customers with targeted pay-per-click (PPC) ads, so you can get the most out of your budget and focus on what you do best.

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digital dashboard showing the statistics of PPC ads

Reach more customers actively searching for your products or services with PPC advertising!

Google Ads offers a variety of ad types to perfectly match your business goals. We’ll guide you through the options and create a campaign tailored to your budget and business goals, ensuring you’re using the most effective ads for your needs.

No need to be a Google Ads expert – we’ll explain everything in simple terms, from ad formats to campaign intricacies.

Let’s work together to connect your business with the right audience and turn clicks into customers!

  • Percentage of Internet Users who Search with Google 92% 92%

Google Search Ads

Imagine you’re setting up a lemonade stand on a busy street. You want people walking by to notice you and buy your delicious lemonade. Google Search Ads are like putting up a big, colorful sign right where people are looking for refreshments.

Google Search Ads Breakdown

The Right Place, Right Time

People searching on Google are already interested in something. Your ad appears when they search for things like “lemonade near me” or “refreshing drinks.” It’s like having your lemonade stand pop up right in front of thirsty customers!

Keywords are Key

You choose specific words (keywords) that trigger your ad. If someone searches for “lemonade,” your ad might appear. It’s like making sure your sign has “Lemonade” written in big, bold letters.

Pay Only for Results

You only pay when someone actually clicks on your ad and visits your website or calls your business. It’s like only paying for the cups of lemonade you actually sell, not just for people looking at your stand.

Control Your Spending

You set a budget for your ads, so you never spend more than you can afford. It’s like deciding how much money you’re willing to spend on lemons and sugar for your lemonade.

Measure Your Success

You can see how many people clicked on your ad, visited your website, or called your business. It’s like counting how many cups of lemonade you sold and how much money you made.
Mock up of a search results showing the Google search ads at the top

Key Takeaway

If you want to reach people who are actively searching for your products or services, Google Search Ads help your business show up at the perfect time, and you only pay when they click.

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Performance Max Campaigns

Performance Max Campaigns Breakdown.

One Goal, Multiple Channels

You tell PerformanceMax your goal: “Get as many people to my products and services!” Instead of you figuring out how to reach everyone (email, social media, phone calls), PerformanceMax automatically spreads the word across different channels.

AI is Your Assistant

PerformanceMax uses smart technology (AI) to figure out who’s most likely to purchase your products or services.

You Provide the Essentials

You give ZipLocal the key details of your business to manage the ad campaign. ZipLocal then takes care of the rest, crafting the perfect ads and tracking metrics on they have been interacted with.

Focus on the Outcome

Instead of stressing about individual channels, you can focus on providing great service for your customers. The ad campaign will handle the outreach, and you’ll see the results of more people showing interest in your products and services.
a Google ad with all the google platforms it will be shown on circling it

Key Takeaway

If you want to maximize your results, PerformanceMax campaigns are a great option.

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Local Service Ads

Imagine you’re a plumber, and you want to let people in your neighborhood know you’re available to fix their leaky faucets. Local Service Ads are like putting a friendly “Plumber Available!” sign in your window, because you’ve already been verified as a trusted service provider in your area.

Why Local Service Ads Work

Your Ad Shows Up When It Matters

When someone searches for “plumber near me” or “fix leaky faucet,” your ad can appear at the top of Google search results—even above traditional ads. It’s like being the first business people see when they’re actively looking for help.

Build Instant Trust with the Google Guarantee

Google verifies your business, and if you qualify, your ad gets a “Google Guaranteed” badge. Think of it like a stamp of approval, giving potential customers confidence in your service and making them more likely to choose you.

Pay Only for Leads, Not Clicks

With Local Service Ads, you only pay when someone contacts you through your ad, not just for people seeing it. It’s like only paying for the customers who actually come into your shop, not just the ones who walk by.

Stay Local, Stay Relevant

Your ads only show to people searching in your service area, so you’re not wasting money on people too far away to hire you. It’s like putting your sign in your own neighborhood, not across town.

Build Your Reputation Through Reviews

These ads help you gather reviews and build your reputation as a trusted provider, further encouraging new customers to choose your business.
Local Search ads Mockup on a phone with a search for service near me

Key Takeaway

If you’re a local service provider (plumber, electrician, house cleaner, etc.), Local Service Ads are a game-changer for getting more leads, building trust, and growing your business. They’re easy to set up, focus on high-quality leads, and make you stand out to potential customers right when they need you.

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3  Google Ads Packages to choose from

Google Ads offer targeted advertisingthat helps small businesses reach theright audience at the right time, drivingmore leads and sales.

Google Search Ads

Google Search Ads focus ontargeting the right people on searchas well as the option to advertise onGoogles partner network

What ZipLocal Will Do:

Comprehensive AccountSetup & Optimization
  • Creation or refinement of yourGoogle Ads account.
  • Keyword research and selectionto target the right audience.
  • Ad copy creation tailored todrive high-quality traffic.
Ongoing CampaignManagement
  • Regular monitoring and adjustmentof bids to maximize your ad spend.
  • A/B testing of ads to improveclick-through rates and conversions.
Conversion Tracking& Reporting
  • Setup of conversion tracking forlead and sales measurement.
  • Recommendations for improvingROI and campaign outcomes.
Budget Management& Optimization
  • Managing your daily and monthlybudget to minimize wasted spend.
  • Optimizing bids for maximumcost-effectiveness and lead generation.
Ongoing Support &Strategy Adjustments
Build Up to 4 Landing Pages

(As Needed)

Performance Max Ads

PerformanceMax ads optimize adsacross all Google platforms, including Search, Display, YouTube, and more,to maximize performance and conversions.

What ZipLocal Will Do:

Campaign Setup & Strategy
  • Initial setup of Performance Max campaignstailored to your business goals.
  • Full integration across Google platforms(Search, Display, YouTube, Gmail, Discover).
  • Goal-driven campaign strategy focusedon conversions, sales, or leads.
Creative Asset Creation& Optimization
Audience Targeting
  • Custom audience creation based onyour business data and goals.
Conversion Tracking& Goal Optimization
  • Setup and implementation ofconversion tracking across platforms.
  • Continuous optimization towards yourchosen conversion goals(sales, leads, sign-ups).
  • Monitoring of performance metricsand conversion value maximization.
Performance Monitoring& Reporting
  • Ongoing campaign monitoringand performance tracking acrossall channels.
Ongoing Strategy Refinement
Dedicated Support

Local Service Ads

Local Service Ads help businessesconnect with nearby customers bydisplaying their services at the top of Google search results, allowing a pay-per-lead model and featuring the Google Guarantee badge.

What ZipLocal Will Do:

Account Setup & GoogleGuarantee Registration
  • Initial setup of yourLocal Service Ads account.
  • Assistance with the GoogleGuarantee badge application to enhance trust and credibility.
Ad Campaign Creation& Management
  • Development of targeted Local ServiceAds tailored to your specificservices and local area.
  • Ongoing management and optimizationof ad campaigns to maximizevisibility and lead generation.
Budget Management &Pay-Per-Lead Optimization
Performance Tracking & Reporting
  • Regular tracking of key metricssuch aslead volume, cost perlead, and conversion rates.
Ongoing Strategy Refinement
  • Continuous assessment and refinementof ad strategies based onperformance data and market trends.
Dedicated Support & Consultation
Contact Us About our Ad Packages

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