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About Us

Who We Are

ZipLocal is helping over 13,000 small businesses in the healthcare, home, and professional services industries to grow faster through strategy-first and ROI-focused digital marketing services.

We are the holistic digital marketing provider for local businesses across the country who want a comprehensive digital approach to maximize results and strengthen their ROI. We help our clients grow by enhancing their business reach and visibility wherever their customers are found – whether it be online, mobile, or print.

Our Story

Our company has deep roots in traditional marketing. The Provo, Utah-based company was initially started back in 1971, providing print advertising solutions for local businesses to help them find and connect with their customers.

Several decades later, although the landscape has changed, our goal remains the same. Our mission to help local businesses succeed is still at the forefront of everything we do. Our evolution from print advertising to digital marketing software and services helps to elevate local businesses so that they can continue to serve their communities.

With thousands of satisfied clients and a portfolio of cutting-edge products, ZipLocal continues to champion small businesses- just as we’ve done for the past 50 years.

Our Leadership Team


Kevin Shea

Executive Chairman


Stephanie Colfack

President & CEO


John Palmatier

Chief Revenue Officer


Brandon Whittaker

Director of Digital Fulfillment 


Troy Barker

IT Manager


Shelley VanTassell

Sr. Manager of Human Resource


Mikki Hogan

Digital Production Manager


Stacy Castillo

Manager of Customer Relations


Anna Larson

Senior Accounting Manager


Kristie Lewis

Print Production Manager


Alyssa Johnston

Product Marketing Manager

Our Core Values


We are honest, truthful, sincere, fair and ethical.


We are vigilant of changing market and customer demands, and we seize internal and external opportunities for growth and improvement.


We are dedicated to excellence in all aspects of our work.

Customer Centric

We do the right thing, the right way, at the right time. We deliver excellent value and experience to our customers.


We are responsible to our customers, vendors, and coworkers for superior results. We are reliable, accurate, and results driven.

Team Players

We work together, selflessly, for the good of our customers, stakeholders, and each other.


We earn the high regard of employees, vendors, customers, stakeholders adhering to ethical standards, outstanding service, and measurable results.