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What To Look For When Outsourcing Your Digital Marketing

women look at a laptop looking frustrated

Written by Justin Burnett

July 15, 2022

Marketing is overwhelming when you’re busy running your small business. 1 in 5 small businesses don’t utilize digital marketing, and almost half of small businesses spend less than two hours per week on marketing efforts. The solution? Outsource your marketing!

What does outsourcing mean?

Outsourced marketing is delegating your marketing efforts to an organization of marketing professionals. With their expertise, specialized tools, and complete suite of services, they will take care of your marketing so you can focus on running your business. This doesn’t mean you won’t have any say in the efforts. By outsourcing, you will be part of the entire creative process, goals, and planning and then can leave it up to the agency to deliver the results.

What should I look for in a digital marketing agency?

Here are three things you can look for in a digital marketing agency whether or not it’s your first time outsourcing or you’re looking to switch agencies.

1. Does the agency create a customized digital marketing strategy for your business?

It is easy for digital marketing agencies to do the same for each customer. However, marketing can be different for a roofing company than for a lawyer. When outsourcing your digital marketing, make sure they create a customized strategy for your business. This way, you can ensure they’re targeting the right people, aligning their efforts with the goals you have set, and deliver expected results.

A customized strategy tells you that the agency is an advocate for your company’s success and care about your its needs. You are not just throwing your money into the unknown, hoping their marketing efforts are helping, but you’re putting your money where success will follow through a holistic and strategic approach.

2. Does the agency keep you in the loop?

Digital marketing agencies tend to not keep their clients in the loop. They do the work but rarely show their results. It seems sketchy, right? Make sure the digital marketing agency you want to work with involves you!

You can see if they’re reaching the business and marketing goals you want/expect. Clear communication keeps the digital marketing agency accountable, making sure they’re doing everything in their power for you to succeed.

3. Are they ROI-focused?

Digital marketing agencies tend to not keep their clients in the loop. They do the work but rarely show their results. It seems sketchy, right? Make sure the digital marketing agency you want to work with involves you!

You can see if they’re reaching the business and marketing goals you want/expect. Clear communication keeps the digital marketing agency accountable, making sure they’re doing everything in their power for you to succeed.

Ziplocal has researched the needs of small businesses for years. We found that a defined strategy, clear communication, and an ROI-focus are crucial to success. Watch this video to learn more.

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