In today’s world, people rely increasingly on digital messaging for their consumer behavior. Digital marketing is important for contemporary businesses because it helps them to connect with customers in the online environment. Whether your business has an in-house team that handles digital marketing, or you are in the 2/3 of businesses that are looking to outsource, a digital marketing firm is a valuable partner to assist you in navigating the ever-changing digital landscape. Here are five issues to consider when hiring the best digital marketing firm.
ExpertiseArguably the most important thing to look for when looking at potential digital marketing companies is whether they are an expert in the field. Check the firm’s website. Is it attractive and impressive? Do they have a strong social media presence? Considering that is their business, their own digital branding should be impeccable. Look for case studies and relevant industry experience. Look at previous clients and the reviews they have left to ensure the company is delivering quality service. While every company has to start somewhere, you don’t want to be the guinea pig for a fledgling business that may lack the experience, skills, or relevant technology to help you improve your online presence.
Unfortunately, poor communication is a common problem in the digital marketing industry. Avoid this by understanding how to vet a digital marketing company. Pay attention to their level of communication with you during the vetting process because this is probably the best it will ever be. Ensure they respond quickly to calls and emails, provide clear messaging, and demonstrate clarity, structure, and organization for meetings. You want to ensure they will provide regular updates, show frequent results, and communicate often about what is working and what is not.
The return on investment in marketing is notoriously difficult to determine. When you are researching digital marketing agencies, be sure to discuss how you will know if your investment in them is worthwhile. Look for an agency that has a plan for delivering a solid value for your money. They should be able to clearly articulate what you are getting for every dollar you spend and provide a timeline for when you will see this ROI. Case studies are good sources of proof for these projections.