How To Make a Website That Helps Your Business
The internet has become part of nearly every aspect of life, so it makes sense that smart businesses have great websites. Your customers need a way to see what your company is about and decide if they want to spend their money with you. To learn how to make a business website perform better and support your mission to gain new customers, check out 3 common website mistakes you should avoid.
1. No Persuasive Call to Action
One of the most important things you need to do to get people to buy from your website is to actually tell them to buy from it. This may seem pushy and overbearing, but it’s important. Somewhere on your page, you should have a call to action that tells your potential customer how they can take the next step.
The key to success is crafting the message in a way that makes people feel good about buying. Instead of a big button that says “Buy Now!” right at the top of the site, use testimonials and stories to show how your product or service will help and invite your customer to see the benefits for themselves by making a purchase.
2. Lack of a Blog
Some business owners think blogs are full of fluff and aren’t really needed. This is a big misconception and can hold back your business in a couple of ways. First, blogs are an important part of website design for SEO. Search engines regularly evaluate your website to see if it would be a good match for search inquiries. A good blog can add authority to your site, helping you rank higher in searches.
A blog is also a chance for you to show off what your company and products can do. You can create content about the ways your service can help people or your thoughts on industry updates to show that you are an authority in your industry. Blog posts can be shared on social media, helping you reach new people.
3. Messages That Aren’t Clear
A big mistake that many companies make with their websites is over-complicated wording on pages. The writing on different parts of the website should all be clear and concise and easily readable. It can be tempting to use big words with the hope of impressing people who visit the site, but it is actually more effective to write at about a 5th-grade level. This allows anyone who comes across your site to understand what you are selling.
If your company deals with more technical products or services, do your best to explain complicated concepts on your website. Your blog is a good way to do this. By making everyone understand how your company fits into their life, you can increase sales.
A website is a powerful business tool when used the right way. If you’ve had trouble figuring out how to make a business website perform and help with your goals, make sure you aren’t making any of the three mistakes above. You can also reach out to ZipLocal so our experts can help you create an online strategy that will get results.