In our previous blog post, we walked you through the process of getting Google Guaranteed. Now, let’s dive deeper into the world of Google Local Service Ads (LSAs) and understand how they interact with the coveted Google Guaranteed badge.
Understanding Google Local Service Ads (LSAs)
Think of Google Local Service Ads as a fast track to the top of Google search results for local businesses. These ads appear prominently at the very top, even above traditional Google Ads, when users search for services in their area. What sets LSAs apart is that they focus on showcasing businesses that have earned the Google Guaranteed badge. This means that customers see your ad along with the assurance that Google backs your services.Can You Have the Google Guaranteed Badge Without LSAs?
The badge is specifically tied to the LSA program, and businesses must actively participate in LSAs to display it. While you can get your business verified through Google My Business, this verification is separate from the Google Guarantee and doesn’t grant you the badge. Even if you’ve been approved for the Google Guarantee through the LSA program, the badge will only be visible when your LSAs are actively running.The Benefits of Combining Google Guaranteed with LSAs
Enhanced Trust and Credibility:
The Google Guaranteed badge signals to potential customers that your business has been vetted and meets Google’s high standards. When you combine this with LSAs, you essentially create a powerful trust signal that sets you apart from the competition.Increased Visibility:
LSAs give your business a prominent position in search results, ensuring that you capture the attention of users actively seeking your services. This can lead to a significant increase in leads and conversions.Qualified Leads:
Because LSAs target users searching for specific services in their area, you’re more likely to attract qualified leads who are ready to take action.Pay-Per-Lead Model:
Unlike traditional Google Ads, which operate on a pay-per-click model, LSAs use a pay-per-lead model. You only pay when a potential customer contacts you through the ad, making it a cost-effective advertising option.
Should You Run LSAs?
If you’re a local service provider who has earned the Google Guaranteed badge, running Local Service Ads is highly recommended. The combination of the badge and LSAs offers a powerful way to build trust, increase visibility, and attract high-quality leads.Key Takeaways
- Google Local Service Ads and the Google Guaranteed badge work hand-in-hand to boost your local business’s online presence.
- Combining the badge with LSAs offers numerous benefits, including enhanced trust, increased visibility, qualified leads, and a cost-effective advertising model.
- If you’re serious about growing your local business, consider running LSAs to unlock the full potential of the Google Guaranteed badge.
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