So what should you do instead?

Invest in Your Own Digital Marketing and Website Leads Rather Than Thumbtack or Angi’s:

Exclusive Leads: Unlike platforms like Thumbtack or Angi, where leads are shared with multiple contractors, investing in your own digital marketing ensures that the leads you receive are exclusive to your business. You won’t be competing with others for the same customer, increasing your chances of converting leads into paying clients.

Higher Quality Customers: When customers find you through your own website or digital campaigns, they are more likely to be genuinely interested in your services and less focused solely on price. These customers are often more invested in the quality of work and reputation, leading to higher-value projects and better long-term relationships.

Control Over Your Brand: By managing your own digital presence, you have full control over how your business is presented to potential customers. You can highlight your strengths, share customer reviews, and build trust. This control helps establish credibility and brand recognition, making customers more likely to choose you over competitors.

Long-Term Investment: Building a website and running your own digital marketing campaigns may require an upfront investment, but it pays off over time. With platforms like Thumbtack and Angi, you’re constantly paying for leads that may or may not convert. In contrast, with your own marketing, you’re creating a steady flow of leads that directly support your business growth without the need for ongoing third-party fees.

Reduced Competition: By generating your own leads, you avoid the bidding wars that often occur on lead platforms. This not only saves time but also protects your pricing and profit margins. Instead of racing to the bottom on price, you can focus on offering value and quality.

Here are 3 reasons WHY you should focus on investing in your own digital marketing versus relying on platforms like Thumbtack or Angi:

1. Higher Conversion Rates: Leads generated through a business’s own website have a 14.6% conversion rate compared to just 1.7% for outbound leads like cold calls or shared leads on platforms such as Thumbtack or Angi.

2. Cost-Effectiveness: Businesses that invest in inbound marketing (including SEO, content, and social media) experience a 61% lower cost per lead than those that rely on paid leads from third-party platforms.

3. Long-Term ROI: Content marketing, SEO, and other inbound strategies can lead to sustainable long-term growth. Content marketing costs 62% less than traditional marketing efforts while generating 3 times as many leads.

Why People Choose Normal Digital Marketing vs. Thumbtack of Angi’s:

Benefits to normal digital marketing vs. Thumbtack or Angi’s:

• Instant lead generation
• Low barriers to entry
• Pay-per lead structure
• Simplified management
• No need for marketing expertise

Here are some essential strategies to help your website attract and convert high-quality leads:

1. SEO Optimization: One of the most important steps is to improve your website’s visibility through Search Engine Optimization (SEO). By using relevant, industry-specific keywords, you can rank higher on search engines like Google. This helps attract organic traffic from people who are actively searching for the services you offer, whether it’s construction, home improvement, or specific specialties within contracting. Focusing on local SEO can also target potential customers in your specific service area.
2. Engaging Content: Content is king when it comes to building trust and showing off your expertise. Regularly publishing helpful blog posts, showcasing completed projects in galleries, and sharing customer testimonials can make a significant impact. This type of content not only engages visitors but also helps demonstrate your value and credibility as a contractor. People are more likely to reach out when they can see the quality of your work and read positive experiences from satisfied customers.
3. Clear Call to Actions (CTAs): Even with great content and SEO, you need to guide visitors on what to do next. A strong CTA can significantly improve conversions by making it easy for potential clients to take the next step. Use clear, prominent CTAs like “Request a Free Estimate” or “Book a Consultation Today.” These should be strategically placed throughout your site — on your homepage, service pages, and within blog posts — so that visitors always have an easy path to contact you.
4. Mobile-Friendly Design: With more people searching for services on their phones, having a mobile-optimized website is crucial. A responsive, mobile-friendly design ensures that potential customers can navigate your site easily and quickly get in touch, no matter what device they’re using. If your site isn’t mobile-friendly, you risk losing leads to competitors with more accessible websites.
5. Fast Load Times: Site speed can make or break the user experience. A slow-loading site frustrates visitors, causing them to leave before even exploring your services. Ensure that your website loads quickly to keep potential leads engaged. Tools like Google PageSpeed Insights can help identify areas for improvement.

By combining these elements, your website can become a powerful tool that not only attracts more visitors but also converts them into loyal customers.

Take Control of Your Business Growth Today!

Don’t rely on shared leads from third-party platforms that leave you competing on price and struggling to convert. By investing in your own digital marketing, you can generate exclusive, high-quality leads that are tailored to your business. Build your brand, attract better customers, and enjoy long-term growth with a website optimized for success.