Practical and Ethical AI for Your Marketing Strategy
The buzz around Artificial Intelligence (AI) and Large Language Models (LLMs) in digital marketing is undeniable. It’s the elephant in the room – marketers are either embracing it or risk being left behind. However, amidst the excitement, a concerning trend has emerged: misleading claims and unrealistic expectations. Promises of overnight success and “AI magic” are misinforming business owners who desperately need effective digital marketing solutions.
At Ziplocal, we believe in transparency and a grounded approach. We recognize the immense potential of AI and LLMs, but we also understand their limitations. Here’s our perspective on how to utilize these powerful tools effectively and ethically in your digital marketing strategy: