Case study
Brown, Mobley & Way PC
Brown, Mobley & Way PC is a highly respected tax and accounting firm serving individuals and businesses throughout Virginia. Providing comprehensive financial services—from tax preparation and planning to bookkeeping and payroll—their team relies on accuracy, deep industry knowledge, and long-term client trust. To continue growing their firm in a modern landscape, they needed an online presence that matched the professionalism and reliability they deliver in person.
The Challenge
The financial services sector is highly competitive, particularly leading up to tax season when local search volume spikes. Brown, Mobley & Way PC needed to significantly improve their organic search rankings to capture high intent queries from individuals and businesses actively looking for CPA services. They also needed a modern website capable of converting those searchers into new clients, alongside a consistent social media presence to stay engaged with their audience year-round.
Services Used
Premium Website
Sapphire SEO
Advanced Social Media
The Results
%
increase in total website sessions year-over-year (reaching 4,799 sessions).
%
increase in new users discovering their site.
total impressions on Google (nearly double the previous 6-month period).
25.2 up to
13 Position
Their average Google search position improved dramatically.
%
increase in Google Maps direction requests to their office.
The Solution
Brown, Mobley & Way PC partnered with ZipLocal to deploy a comprehensive, multi-channel growth strategy designed to build authority and drive measurable lead generation:
Premium Website
We developed a professional, secure, and user-friendly website. The new layout clearly outlines their specialized accounting services and provides clear, frictionless pathways for potential clients to schedule consultations or contact the firm.
Sapphire SEO
To capture valuable organic traffic, we implemented an aggressive SEO campaign. By focusing on technical site health, local directory optimization, and targeted keyword strategies, we signaled to Google that the firm is a top-tier local authority for tax and accounting queries.
Advanced Social
We elevated their brand awareness and community trust by managing a consistent, professional social media presence, keeping their audience informed with timely tax reminders, financial tips, and firm updates.
Contact ZipLocal today!
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