Case study
Colonial Roofing, Inc.
Colonial Roofing, a trusted name in Anne Arundel County for over 35 years, partnered with ZipLocal to improve their online presence and attract more customers. Their website wasn’t generating enough leads, and their search engine ranking needed a boost.
The Challenge
Facing economic headwinds, the company sought to expand its customer base and increase visibility. They partnered with ZipLocal for website development, SEO, and social media management, which drove growth and sustained their business through challenging times.
Few New Customers From Online Marketing
Their existing online marketing efforts weren’t delivering results.
Mobile Unfriendly Website
Their website wasn’t optimized for mobile devices, which hurts rankings and user experience.
Low Search Engine Ranking:
They weren’t ranking high in Google search results for relevant keywords.
Branded Traffic Dominance
Most website traffic came from people already familiar with Colonial Roofing (branded searches). They needed to reach a wider audience.
Services Used
Full-Service Website
Sapphire SEO
Enhanced Social Media
The Results
Is the number of search terms they ranked #1.
%
Increase in website traffic from social media.
Return On Investment
%
Increase in overall traffic volume.
The Execution
SEO Audit & Strategy
Performed SEO analysis and website review to identify opportunities for improvement.
Content & Targeting
Added content to better describe services and to target specific cities, focused keywords, and topics. Optimized content around user intent.
Mobile & Social Reach
Leveraged social media and optimized for mobile devices.
Overall Results
Through ZipLocal’s implementation of strategic SEO efforts, Colonial Roofing significantly improved its search engine rankings. The website climbed to the top spot for 34 relevant keywords, including crucial terms like “roofing Anne Arundel County” and “roof repair.” This enhanced visibility resulted in a 106% increase in organic website traffic, driving more potential customers to their business.
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