PAY-PER-CLICK (PPC) Advertising For Businesses
Running a small business is tough. You’re juggling a million things and don’t have time to waste on marketing that doesn’t work. That’s where we come in. We’ll help you reach the right customers with targeted pay-per-click (PPC) ads, so you can get the most out of your budget and focus on what you do best.
Reach more customers actively searching for your products or services with PPC advertising!
No need to be a Google Ads expert – we’ll explain everything in simple terms, from ad formats to campaign intricacies.
Let’s work together to connect your business with the right audience and turn clicks into customers!
- Percentage of Internet Users who Search with Google 92%
Google Search Ads
Imagine you’re setting up a lemonade stand on a busy street. You want people walking by to notice you and buy your delicious lemonade. Google Search Ads are like putting up a big, colorful sign right where people are looking for refreshments.
Google Search Ads Breakdown
The Right Place, Right Time
People searching on Google are already interested in something. Your ad appears when they search for things like “lemonade near me” or “refreshing drinks.” It’s like having your lemonade stand pop up right in front of thirsty customers!
Keywords are Key
You choose specific words (keywords) that trigger your ad. If someone searches for “lemonade,” your ad might appear. It’s like making sure your sign has “Lemonade” written in big, bold letters.
Pay Only for Results
Control Your Spending
Measure Your Success
Key Takeaway
If you want to reach people who are actively searching for your products or services, Google Search Ads help your business show up at the perfect time, and you only pay when they click.
Performance Max Campaigns
Performance Max Campaigns Breakdown.
One Goal, Multiple Channels
AI is Your Assistant
You Provide the Essentials
Focus on the Outcome
Key Takeaway
If you want to maximize your results, PerformanceMax campaigns are a great option.
Local Service Ads
Imagine you’re a plumber, and you want to let people in your neighborhood know you’re available to fix their leaky faucets. Local Service Ads are like putting a friendly “Plumber Available!” sign in your window, because you’ve already been verified as a trusted service provider in your area.
Why Local Service Ads Work
Your Ad Shows Up When It Matters
Build Instant Trust with the Google Guarantee
Pay Only for Leads, Not Clicks
Stay Local, Stay Relevant
Build Your Reputation Through Reviews
Key Takeaway
If you’re a local service provider (plumber, electrician, house cleaner, etc.), Local Service Ads are a game-changer for getting more leads, building trust, and growing your business. They’re easy to set up, focus on high-quality leads, and make you stand out to potential customers right when they need you.
3 Google Ads Packages to choose from
Google Ads offer targeted advertising that helps small businesses reach the right audience at the right time, driving more leads and sales.
Google Search Ads
Google Search Ads focus on targeting the right people on search as well as the option to advertise on Googles partner network
What ZipLocal Will Do:
Comprehensive Account Setup & Optimization
- Creation or refinement of your Google Ads account.
- Keyword research and selection to target the right audience.
- Ad copy creation tailored to drive high-quality traffic.
Ongoing Campaign Management
- Regular monitoring and adjustmentof bids to maximize your ad spend.
- A/B testing of ads to improve click-through rates and conversions.
Conversion Tracking & Reporting
- Setup of conversion tracking for lead and sales measurement.
- Recommendations for improving ROI and campaign outcomes.
Budget Management & Optimization
- Managing your daily and monthly budget to minimize wasted spend.
- Optimizing bids for maximum cost-effectiveness and lead generation.
Ongoing Support & Strategy Adjustments
Build Up to 4 Landing Pages
(As Needed)
Performance Max Ads
PerformanceMax ads optimize ads across all Google platforms, including Search, Display, YouTube, and more, to maximize performance and conversions.
What ZipLocal Will Do:
Campaign Setup & Strategy
- Initial setup of Performance Max campaigns tailored to your business goals.
- Full integration across Google platforms (Search, Display, YouTube, Gmail, Discover).
- Goal-driven campaign strategy focusedon conversions, sales, or leads.
Creative Asset Creation & Optimization
Audience Targeting
- Custom audience creation based on your business data and goals.
Conversion Tracking & Goal Optimization
- Setup and implementation of conversion tracking across platforms.
- Continuous optimization towards yourchosen conversion goals (sales, leads, sign-ups).
- Monitoring of performance metrics and conversion value maximization.
Performance Monitoring & Reporting
- Ongoing campaign monitoring and performance tracking across all channels.
Ongoing Strategy Refinement
Dedicated Support
Local Service Ads
Local Service Ads help businesses connect with nearby customers by displaying their services at the top of Google search results, allowing a pay-per-lead model and featuring the Google Guarantee badge.
What ZipLocal Will Do:
Account Setup & Google Guarantee Registration
- Initial setup of your Local Service Ads account.
- Assistance with the Google Guarantee badge application to enhance trust and credibility.
Ad Campaign Creation & Management
- Development of targeted Local Service Ads tailored to your specific services and local area.
- Ongoing management and optimization of ad campaigns to maximizevisibility and lead generation.
Budget Management & Pay-Per-Lead Optimization
Performance Tracking & Reporting
- Regular tracking of key metricssuch aslead volume, cost per lead, and conversion rates.
Ongoing Strategy Refinement
- Continuous assessment and refinement of ad strategies based onperformance data and market trends.
Skip to content