Case study
Hoyal Podiatry
Hoyal Podiatry, led by Dr. James I. Hoyal, DPM, is a trusted foot and ankle clinic located in Orem, Utah. Serving patients of all ages across the Utah Valley, Dr. Hoyal and his team specialize in comprehensive podiatric care—ranging from custom orthotics and sports injuries to advanced diabetic wound care and minimally invasive foot surgery. With a strong commitment to personalized, patient-focused treatments, Hoyal Podiatry needed a digital footprint that accurately reflected their medical expertise and made it effortless for local patients to find relief.
The Challenge
Hoyal Podiatry, led by Dr. James I. Hoyal, DPM, is a trusted foot and ankle clinic located in Orem, Utah. Serving patients of all ages across the Utah Valley, Dr. Hoyal and his team specialize in comprehensive podiatric care—ranging from custom orthotics and sports injuries to advanced diabetic wound care and minimally invasive foot surgery. With a strong commitment to personalized, patient-focused treatments, Hoyal Podiatry needed a digital footprint that accurately reflected their medical expertise and made it effortless for local patients to find relief.Services Used
Premium Website
Ruby SEO
The Results
interactions on their Business Profile.
%
increase in directions requests.
%
increase in calls from Google, a massive improvement!
%
increase in website clicks from Google Maps.
The Solution
Hoyal Podiatry partnered with ZipLocal to elevate their online presence and drive high-intent patient leads. We implemented a tailored digital strategy utilizing our targeted solutions:
Premium Website: We designed and launched a clean, professional, and mobile-responsive website. The new site features intuitive navigation, detailed service pages for their specialized procedures, and prominent calls-to-action that streamline the appointment request process for both new and existing patients.
Ruby SEO: To ensure the clinic captured local search traffic, we deployed our Ruby SEO package. This involved comprehensive keyword optimization, structural website updates, and rigorous management of their Google Business Profile to ensure Dr. Hoyal ranked prominently in the local map pack for podiatry searches in Orem and the surrounding communities.
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