Case study
Rusty’s Fire Place & Chimney
With over 30 years of experience serving Hamilton, Virginia, and the broader Northern Virginia (NOVA) area, Rusty’s Fire Place & Chimney is a trusted local authority in home heating solutions. Their CSIA-certified team specializes in everything from routine chimney sweeps and complex restorations to the sale and installation of premium wood, pellet, and gas stoves. Built on a foundation of customer education and top-tier service, Rusty’s needed a digital presence that matched their decades of in-person expertise.
The Challenge
Despite a sterling reputation and strong word-of-mouth referrals, Rusty’s faced the challenge of an outdated online presence. They needed a modernized, mobile-friendly website that clearly communicated their wide array of services and made it easy for homeowners to request in-home consultations. Additionally, to stay ahead of regional competitors, they needed a stronger local search strategy to capture the attention of NOVA residents actively searching for chimney repairs and fireplace installations online.Services Used
Premium Website
Ruby SEO
The Results
impressions in Google search results.
%
increase in conversions on their website.
clicks to their website from Google.
%
of users come from Organic Search channels (Google).
The Execution
Rusty’s Fire Place & Chimney partnered with ZipLocal to modernize their digital footprint and turn online searches into booked appointments. We implemented a tailored strategy utilizing our targeted solutions:We designed and developed a responsive, visually appealing website that effectively showcases their extensive services and retail products. The new site features intuitive navigation, prominently displays their industry certifications, and includes optimized calls-to-action that make requesting an estimate or consultation simple for the user.
To drive high-intent local traffic to their new site, we deployed our Ruby SEO service. This strategy focused on comprehensive keyword optimization, local directory alignment, and structural website updates designed to boost their rankings on Google for competitive terms like “chimney sweep,” “fireplace restoration,” and “stove installation” in their service area.
What Rusty’s Fire Place & Chimney Has To Say
Client Review
“Your company has been great to work with! The summary of the work we do is updated consistently, advertising sales and promotions on our website is done in a timely manner. I couldn’t ask for better customer service! “
Ready to Grow Your Local Business?
Contact ZipLocal Today
See the SEO and website results your business could be experiencing. Transform your online presence with a marketing strategy that works as hard as you do.
