The “Green Light” vs. “Red Light” of Google Business Profile Updates: How to Help Without Getting Suspended
Table of Contents
Introduction
The Red Zone: STOP and Call ZipLocal
The Business Name
Service Area vs. Brick-and-Mortar
Categories
Phone Numbers & Website... Read more.
Beyond the Hype: AI Search, The “Cooking” Phase, and the Future of Clean SEO
If you have logged onto LinkedIn or read industry news lately, you might feel like you are already behind. Overnight, it seems everyone has become an expert on "AI... Read more.
Digital Native vs Real World Experience – Why Experience Matters
Experience: The Real Digital Advantage
ZipLocal: 50 Years in Business, 13 Years Defining Digital Marketing.
In the fast-paced world of digital marketing, we see... Read more.
Become the Cited Authority: Why Your Business Needs a Custom AI-Ready Blog
Why Your Website Needs a Custom AI-Ready blog in todays Digital World
The way customers find and trust local businesses has changed forever. It's no longer just... Read more.
Tired of Tech Talk? Ziplocal’s Real-World Digital Marketing Solutions
Cutting Through the Noise with Plain-Language Solutions
Ever sat through a consultation with a marketing company and felt like you needed a dictionary just to understand... Read more.
Tackling the Digital Maze: An All-Encompassing Strategy for Success
Tackling the Digital Maze - The everchanging Digital Landscape
The digital landscape feels like it's shifting beneath our feet daily. Google rolls out another update,... Read more.
Navigating the New Digital Frontier: Why a Multi-Channel Approach is Critical for Business Survival
Your Guide to Multi-Channel Marketing
In today's rapidly evolving digital landscape, simply having a website or running a few social media posts isn't enough. The... Read more.
The AI Elephant in the Marketing Room: Ziplocal’s Perspective on Effective and Ethical Implementation
Practical and Ethical AI for Your Marketing Strategy
The buzz around Artificial Intelligence (AI) and Large Language Models (LLMs) in digital marketing is undeniable.... Read more.
Your Business’s Digital Footprint: Why Consistent Citations are Non-Negotiable (and How to Fix Them Fast)
Hey there, business owner. You're juggling a million things, and "online citations" probably feels like a foreign language. But here's the bottom line: they matter.... Read more.
Unlocking Growth: How ‘People Also Ask’ Can Revolutionize Your Business’s Online Visibility
Harnessing PAA for Enhanced Online Presence
As a successful business owner, you know the importance of being easily found by potential customers. You've likely invested... Read more.
