Digital Native vs Real World Experience – Why Experience Matters

by Brandon Whittaker | Nov 18, 2025 | Marketing Strategy

Experience: The Real Digital Advantage ZipLocal: 50 Years in Business, 13 Years Defining Digital Marketing. In the fast-paced world of digital marketing, we see a lot of noise. Every day, a shiny new agency pops up—the “digital native,” maybe two or three...

Navigating the New Digital Frontier: Why a Multi-Channel Approach is Critical for Business Survival

by Brandon Whittaker | Aug 11, 2025 | Marketing Strategy, SEO

The AI Elephant in the Marketing Room: Ziplocal’s Perspective on Effective and Ethical Implementation

by Brandon Whittaker | Jul 8, 2025 | Marketing Strategy

Your Business’s Digital Footprint: Why Consistent Citations are Non-Negotiable (and How to Fix Them Fast)

by Brandon Whittaker | Jul 1, 2025 | Marketing Strategy

Why You Should Invest in Your Own Digital Marketing and Website Leads Rather Than Thumbtack or Angi’s

by Brandon Whittaker | Sep 30, 2024 | Marketing Strategy, SEO

Most small businesses resort to Angi’s or Thumbtack to generate leads. Historically, it’s been a source for getting your name out there, while simultaneously attracting individuals who are looking for your service. However, there are important things to consider...

Top 10 Digital Marketing Tips for Home Service Companies

by Bradley Lollock | Jun 4, 2024 | Local SEO, Marketing Strategy, Reviews, SEO, Websites

Tips for Home Service Companies In today’s fast-paced digital world, home service companies face unique challenges. Whether you’re a plumber, electrician, roofer, or HVAC specialist, standing out online is crucial. With over 80% of consumers searching...