by Brandon Whittaker | Nov 18, 2025 | Marketing Strategy
Experience: The Real Digital Advantage ZipLocal: 50 Years in Business, 13 Years Defining Digital Marketing. In the fast-paced world of digital marketing, we see a lot of noise. Every day, a shiny new agency pops up—the “digital native,” maybe two or three...
by Brandon Whittaker | Aug 11, 2025 | Marketing Strategy, SEO
Your Guide to Multi-Channel Marketing In today’s rapidly evolving digital landscape, simply having a website or running a few social media posts isn’t enough. The way customers interact with businesses online has fundamentally changed, creating a...
by Brandon Whittaker | Jul 8, 2025 | Marketing Strategy
Practical and Ethical AI for Your Marketing Strategy The buzz around Artificial Intelligence (AI) and Large Language Models (LLMs) in digital marketing is undeniable. It’s the elephant in the room – marketers are either embracing it or risk being left behind....
by Brandon Whittaker | Jul 1, 2025 | Marketing Strategy
Hey there, business owner. You’re juggling a million things, and “online citations” probably feels like a foreign language. But here’s the bottom line: they matter. A lot. Think of Citations as Digital Trust Signals Imagine your business is a...
by Brandon Whittaker | Sep 30, 2024 | Marketing Strategy, SEO
Most small businesses resort to Angi’s or Thumbtack to generate leads. Historically, it’s been a source for getting your name out there, while simultaneously attracting individuals who are looking for your service. However, there are important things to consider...
by Bradley Lollock | Jun 4, 2024 | Local SEO, Marketing Strategy, Reviews, SEO, Websites
Tips for Home Service Companies In today’s fast-paced digital world, home service companies face unique challenges. Whether you’re a plumber, electrician, roofer, or HVAC specialist, standing out online is crucial. With over 80% of consumers searching...
