No brand should exist in a vacuum. You want people to know about you and your great products or services, right? One way to do this is through a compelling email marketing campaign. Here are a few ways to motivate subscribers to hit the “forward” button:
- Embrace a targeted approach. Successful brands know how to speak to a specific group. The more pointed content they include in their emails causes more subscribers to forward it. After all, if you as a consumer are interested in a niche subject, you likely have friends who are interested in the same things.
- Create a call to action. Research has shown asking people to share with their networks often results in them hitting “forward.” The bottom line: ask and you shall receive!
- Keep the subject line simple. Too many ideas can cloud the message. Also, from a forwarding perspective, a one-subject email is cleaner because there’s no need to explain which piece of content the person should read.
- Minimalism wins over clutter when it comes to design. Forget fancy coding; the emails with simple design will always win in the sharing game.
A winning email marketing strategy should be part of your overall strategy. Are you willing to put the time in?
