Case Study
Services Used
Full-Service Website
Sapphire SEO
Enhanced Social Media
Colonial Roofing, Inc.
Colonial Roofing, a trusted name in Anne Arundel County for over 35 years, partnered with ZipLocal to improve their online presence and attract more customers. Their website wasn’t generating enough leads, and their search engine ranking needed a boost.The Challenge
They aimed to increase their visibility and expand their customer base. Despite economic challenges, the company partnered with ZipLocal to improve its online presence and drive growth with website development, SEO, and social media management. This case study showcases how these efforts helped increase their visibility, expand their customer base, and sustain growth during tough economic times.
Few New Customers From Online Marketing
Their existing online marketing efforts weren’t delivering results.
Mobile Unfriendly Website
Their website wasn’t optimized for mobile devices, which hurts rankings and user experience.
Low Search Engine Ranking:
They weren’t ranking high in Google search results for relevant keywords.
Branded Traffic Dominance
Most website traffic came from people already familiar with Colonial Roofing (branded searches). They needed to reach a wider audience.
Results
The Execution
Performed SEO analysis and website review to identify opportunities for improvement.
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