case study for
Colonial Roofing Inc.
Colonial Roofing Inc.
With over 35 years of experience, Colonial Roofing is a leading, locally-owned roofing installation and repair organization serving all of Anne Arundel County and the surrounding area. Licensed, bonded, and insured. All work is guaranteed.
“We’ve been working with ZipLocal for over a decade. They’ve helped us grow our business faster and we trust them.”
– Janet Otto (Office Manager)
Problems:
- Few new customers from online marketing.
- Site wasn’t optimized for mobile.
- Site wasn’t ranking high in Google search results.
- Vast majority of traffic to site was from branded (company name) searches.
Solutions:
- Performed SEO analysis and website review to identify opportunities for improvement.
- Completed extensive onsite optimization and added internal links to website.
- Added content to better describe services and to target specific cities, focused keywords, and topics. Optimized content around user intent.
- Leveraged social media and optimized for mobile devices.
Results:
Ranked
#1
For 35 Search Terms
Increased
422%
Website Traffic From Social Media
Increased
106%
Overall Traffic Volume
With a
11.2X
Return on Investment (ROI)
