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case study for

Colonial Roofing Inc.

“We’ve been working with ZipLocal for over a decade. They’ve helped us grow our business faster and we trust them.”

Janet Otto (Office Manager)

Colonial Roofing Inc.

With over 35 years of experience, Colonial Roofing is a leading, locally-owned roofing installation and repair organization serving all of Anne Arundel County and the surrounding area. Licensed, bonded, and insured. All work is guaranteed.

www.colonialroofingco.com

Problems:

  • Few new customers from online marketing.
  • Site wasn’t optimized for mobile.
  • Site wasn’t ranking high in Google search results.
  • Vast majority of traffic to site was from branded (company name) searches.

Solutions:

  • Performed SEO analysis and website review to identify opportunities for improvement.
  • Completed extensive onsite optimization and added internal links to website.
  • Added content to better describe services and to target specific cities, focused keywords, and topics. Optimized content around user intent.
  • Leveraged social media and optimized for mobile devices.

Results:

Ranked

#1

For 34 Search Terms

Increased

%

Overall Traffic Volume

Increased

%

Website Traffic From Social Media

Increased

11.2X

Return On Investment (ROI)

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