case study for
Colonial Roofing Inc.
“We’ve been working with ZipLocal for over a decade. They’ve helped us grow our business faster and we trust them.”
Colonial Roofing Inc.
With over 35 years of experience, Colonial Roofing is a leading, locally-owned roofing installation and repair organization serving all of Anne Arundel County and the surrounding area. Licensed, bonded, and insured. All work is guaranteed.
Problems:
- Few new customers from online marketing.
- Site wasn’t optimized for mobile.
- Site wasn’t ranking high in Google search results.
- Vast majority of traffic to site was from branded (company name) searches.
Solutions:
- Performed SEO analysis and website review to identify opportunities for improvement.
- Completed extensive onsite optimization and added internal links to website.
- Added content to better describe services and to target specific cities, focused keywords, and topics. Optimized content around user intent.
- Leveraged social media and optimized for mobile devices.
Results:
Ranked
#1
For 34 Search Terms
Increased
%
Overall Traffic Volume
Increased
%
Website Traffic From Social Media
Increased
11.2X
Return On Investment (ROI)
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