fb logo

Digital Marketing for Auto Body Shops

Running an auto body shop can be tough in today’s competitive market. Your customers might not need you every day, but when they do, you want to be the first shop they think of. That’s where effective digital marketing comes in. ZipLocal creates digital marketing strategies for auto body shops, focused on driving more leads and securing more jobs.
Auto Body Technician smiling
SEO Icon of a search glass looking at the words SEO

Local SEO: Be the Top Choice in Your Community

Local SEO helps your shop appear in search results when customers in your area are looking for auto body services. We focus on:

Google Business Profile Optimization

This tool puts your auto body shop on the map—literally. We manage your listing to include up-to-date information and utilize local keywords to improve your visibility.

Customer Reviews

Positive reviews boost your local SEO. We’ll help you gather and highlight these reviews to establish trust and credibility.

Local Search Ads

This powerful tool allows you to appear at the top of search results when potential customers in your area are looking for services like your shop provides.
SEO Graphic with a graphs and a search window on a blurred image of a a Car with damage to the body
Cartoon of a website for a Auto Body Shop

Website Development: Your Online Shop Front

Make a great first impression with a standout website. For many customers, your website is the first interaction they have with your shop. Make it count with:

User-Friendly Design

Easy navigation and clear information are key. We design websites for your auto body shop that help customers quickly find what they need—whether it’s a quote, your services list, or your contact information.

SEO-Optimized Content

We use targeted keywords like “collision body repair,” “car paint shop,” or “dent repair” to help boost your site’s rankings in search results, making it easier for customers to find you when they need auto body services.

Mobile Optimization

With most users searching on mobile devices, we ensure your site is optimized for any screen, improving user experience and engagement.
Auto Body Website displayed on a laptop and a mobile Phone
Social Media Marketing Icon - a social post with megaphone coming out of it

Social Media Engagement: Connect and Convince

Social media for auto body shops is all about connection and showing the quality of your work. We help you:

Showcase Before and After Photos

There’s no better way to showcase the quality of your services than showing real results. We use before and after images of your work to grab attention and drive engagement.

Engage with Your Community

Regular updates and interactions with followers build relationships and keep your shop top of mind. We manage your social media presence to keep it active and engaging.

Promotions and Special Offers

Utilize social media to run promotions or special offers that can drive traffic and bookings.
A Man calling an auto body shop after looking at their social posts
PPC icon of a hand clicking on a ad

Pay-Per-Click Advertising: Immediate Visibility

PPC ads are a fast way to get in front of potential customers who are actively searching for auto body services. Our strategies include:

Targeted Ad Campaigns

We create PPC campaigns that target specific services like “collision repair” or “paint jobs,” ensuring that your ads appear to those most likely to need your services.

Budget Control

With PPC, you control how much you spend. We optimize your ads to make the most of your budget.

Analytics and Adjustment:

We monitor your campaigns and make necessary adjustments to improve performance and maximize results.
Someone stacking blocks with digital Marketing symbols On it including the words Pay Per Click
5 star review Icon

Review Management: Build Trust and Showcase Excellence

Managing and leveraging customer reviews is crucial for building trust and attracting new business to your auto body shop.

Review Management:

We encourage satisfied customers to post reviews online and showcase these prominently on your website and social media, enhancing your shop’s credibility.

Reputation Monitoring:

We help you respond to all reviews, showcasing your dedication to customer satisfaction and high-quality service.

Highlighting Testimonials

We use positive customer testimonials in your marketing materials to boost your shop’s credibility and attract new customers.
Customers Reviews mockup on a image of a Auto Body repair customer happy with the repairs

Why Choose ZipLocal for Your Auto Body Shop Marketing?

At ZipLocal, we’re more than just a marketing company; we’re your partner in driving growth and success. We know auto body shops have specific challenges and our strategies are made to help you overcome them and succeed. We can help your shop bring in more customers and create loyal relationships for repeat business. Ready to transform your auto body shop’s online presence? Contact ZipLocal today and let us help you achieve more sales, more leads, and more jobs.
Skip to content