Online reviews are an essential decision-making tool for consumers. When researching products or services in their local area, nearly all consumers (97%) use online media to inform their buying decisions. Online reviews increase consumer trust and provide you with a direct line to gather their feedback and insights.
of people won’t choose a business with less than a 4-star average rating.
is the average number of online reviews before people believe the average star rating is accurate.
of people think that online reviews older than three months are not relevant.
User Reviews to Increase Visibility
More positive reviews = higher ranking position on the search engine results page.
As Easy as…
Reinforce business rankings and reputability by encouraging customers to leave a review on popular online platforms like Google, Facebook, HomeAdvisor, BBB, etc.
Proactively resolve customer concerns before a negative review is posted.