In 2022, Statista reported there are 5 billion internet users. Today, building a solid online presence to reach these users should be a top priority for business owners. Diving in to improve your business’s online presence might be new to many and may seem daunting. To help you, we broke down 5 effective tips for building your online presence.
1. Start with Building a Holistic Marketing Strategy
To build your business’s online presence, plan with the end in mind. An effective digital marketing strategy is essential for the success of your business. The Evergreen Project was a study to understand why certain companies were succeeding. Analysts observed 160 companies over ten years. Results showed that the difference between successful companies and failed companies was that the successful companies had a detailed and clearly defined strategy.
Start by analyzing where your online presence stands and make goals of where you want it to be. You will have a clear path on what detailed tactics you will need to execute. A thorough digital marketing strategy will give you an effective, organized, and purposeful plan. Ultimately, it is a blueprint for your company to achieve more leads and sales. For more information on what a strategy should look like, click here.
2. If your business doesn’t already have a website, get one!
Owning a website will establish credibility and professionalism for your business. 97% of users online use search engines to find local businesses. If your company doesn’t have a website for these users to find you, they will choose your competitor who does.
If you already have a website, optimize it! A website is a tool for your company to create more leads and increase your conversion rate. One way to optimize your website is to make sure it is mobile-friendly. In January 2022, 55% of people searched from their mobile devices to find companies online. Half of the population is using mobile searches to find a specific business. To check if your website is mobile-friendly, visit this link.
3. Make Sure Your Online Reviews are Above 4-Stars!
Online reviews are one of the most beneficial ways to increase your online presence. Think about it–when you search for a place to eat, shop, or travel, the number of reviews and stars the business has helps you determine where you will go. Research shows that 57% of people won’t choose a business under 4 stars. If your company doesn’t have reviews or is below 4 stars, these potential customers will not choose to work with you!
Review management can be tricky. The more positive the reviews are, the higher your business will rank on search engines. We suggest 3 steps to increase your user reviews.
Step 1: Increase Visibility
Reinforce business rankings and reputability by encouraging customers to leave a review.
Step 2: Receive any Feedback from Dissatisfied Customers Directly
Proactively resolve customer concerns before a negative review is posted.
Step 3: Conveniently Monitor Incoming Reviews
Automatically share good reviews to your website, Google, and other online platforms.
4. Can your business be found on Google?
The big question is, “Can my business be found on Google?” Google offers free business profiles for every business; however, you must keep your information current. Being active and up to date allows your business to take priority and rise above your competitors in the search results.
Being on the top of the search results is essential because 75% of people never scroll past the first search results page. This statistic tells us if you are higher on the page, you are more likely to be chosen over your competitors, resulting in more leads, traffic, and sales for your business.
5. Build a community on Social Media
Your online presence increases by reaching potential customers on preferred social media platforms. Statista finds that 51% of respondents stated that social media ads influenced their purchasing decisions. Social media involvement provides credibility, the validity of your product or service, and connection through an online community.
We recommend being consistent in executing your business’s social media marketing effectively. Posting at least 3 times a week up to every day will ensure you’re reaching your target audience and keeping your business top of mind. Social media use is growing, and so can your company.
Improving your online presence should be your top priority to gain exposure and credibility for your business. For more information or help on how to execute these 5 effective tips, click this link.