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Optimizing Your Google My Business Listing

Optimizing Your Google My Business Listing

What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
Give Your Website A Personal Touch

Give Your Website A Personal Touch

Today more than half of small businesses have a website, and that number continues to grow. As more and more companies enter the digital space how do you make sure your site stands out in the crowd? First and foremost, you want to make sure that your website is...
Should you hire a social media manager?

Should you hire a social media manager?

You have started your own business. Congratulations! Now what? Traditional marketing? Social media? Both? It can be overwhelming when you don’t know where to start or don’t feel like you have the time. It may be time to hire a social media manager! They have the...
SEO 101: Search Engine Optimization basics

SEO 101: Search Engine Optimization basics

Search Engine Optimization. SEO. Google ranking. Organic search results. Head spinning yet? As a business owner, you may be saying to yourself, “I have vendors to meet with, budgets to balance and new hires to train. I don’t have time to be concerned with SEO! What is...