If you ask a business owner how they are different from their competition, they will likely note customer service. But are you really walking the walk, when it comes to this area? Whether you sell B2B or B2C, your customers’ appetite for good service is only...
What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the industry that’s right for you....
No brand should exist in a vacuum. You want people to know about you and your great products or services, right? One way to do this is through a compelling email marketing campaign. Here are a few ways to motivate subscribers to hit the “forward” button: Embrace a...
What’s the point of creating social content if no one sees it? Companies are eager to see ROI; however they might not realize their shortcomings when it comes to gaining traction on social media. The good news is there are actions you can take to attract more...
An email newsletter is only as good as its open rate. There is some strategy needed to create an effective campaign. Here are a few considerations: 1) Do you even need an email newsletter? Some industries lend themselves to this type of marketing, while others will...
Like it or not, the subject line can make or break an email campaign. Are you being strategic with yours? Here are a few tips to take into account for your next email effort. First, you need to provide customers with a reason to open your email. In other words,...
