What is Google My Business?

Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and optimize their Google My Business Listings.

Where do GMB listings show up?

If you are on a mobile device, Google My Business listings will show up at the top of the search results, before the organic results. On a desktop, they will be displayed just below the map, after any ads. If you search for a business name online, you will often see a Google My Business “Knowledge Panel” to the right of the search results – that is part of Google My Business as well.

What can be included in my listing?

Besides basic info – Business Name, Phone Number, Address – your listing can include a lot of additional information like a link to your website, hours of operation, pictures, reviews, popular times to visit, and more. It is crucial to make sure your listing includes as much information as possible and is accurate and up to date. A complete Google My Business listing not only helps potential customers reach your business but also can drive traffic to your website, and help Google to learn about your business to match you with more search queries.

Why should you claim your listing?

Claiming your Google listing is the best way to ensure that the information is correct and stays up to date. When you claim your listing, you will have to go through a verification process to show that you are a representative of the business. After the listing is successfully claimed you will be able to fix any incorrect information, fill out everything that is missing, and add photos. You will also be notified when you receive new Google reviews to help you keep an eye on your business’s online reputation. Claiming your Google My Business listing is vital to making sure that you have as much control as possible over how searchers perceive your business.

Keeping your listing relevant

The work doesn’t stop once your listing is claimed and completely filled out. You will also need to monitor and respond to new reviews, make sure to update your listing with any changes to your information or hours. Besides keeping your information current, you should also post regularly to your Google My Business Listing. Google allows you to post information to your listing to help you promote your products, sales, and special events.

At ZipLocal, we understand the important piece an accurate and actively managed Google My Business listing plays in a well-rounded SEO strategy. If you need help claiming your Google My Business listing, get in touch with us today!

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