For a business owner, the right partner is needed to lighten your load and help with things you may not be well-versed in. Digital marketing is a great area to seek outside help, assuming you are choosing the right digital marketing provider. So how do you know an agency is a good fit? It starts with good communication.
Creating a Digital Marketing Vision
As an entrepreneur, you probably have a vision for your company. You hope to see a certain amount of growth and expansion as you build the company. This idea of what you want your business to achieve should guide the choices you and your partners make.
Good communication allows you to share this vision with your digital marketing agency. At your first meeting, everyone should focus on laying out the groundwork for what you want to accomplish. Your new team at ZipLocal will be able to tell you how different marketing strategies can help you achieve the goals you’ve set forth.
The next pillar of good communication with your digital marketing team is feedback. If you’re wondering “How do I know if my digital marketing provider is doing a good job?”, feedback is the answer. At regular intervals, your marketing team should let you know where they are seeing progress and what tactics aren’t working well.
Your marketing partners also need to be able to receive feedback. They may be the experts, but you should still feel comfortable sharing how you feel about the results your digital marketing has produced. If you think there needs to be a change in direction or strategy, you want a safe space to bring up those concerns and collaborate on ideas.
Metrics You Can Understand
Digital marketing probably isn’t in your wheelhouse which is why you are looking for a digital marketing agency to give you a boost. While your marketers may be experts, they should still make sure you are included in what’s going on with your account.
At ZipLocal, we are clear about the metrics we use to determine progress and can explain all of those measurements to you. An account manager should always be able to explain what things such as pay-per-click and search engine optimization mean so you understand what’s happening.
It’s important that this kind of communication is proactive. Marketing is not a set-it-and-forget part of your business. You will want regular updates that let you see if a course correction is necessary to get the most out of your marketing budget. Getting reports that allow you to see growth and opportunity with each campaign.
Start Your Digital Marketing Journey
Digital marketing is a rapidly evolving field that is more important than ever for companies. You need a solid plan to be successful, but you don’t have to come up with that plan alone. Put effort into choosing the right digital marketing provider and having quality communication can take the pressure off you. If you’re ready to create your marketing plan, reach out to ZipLocal today.