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Google Listing Management
The “Green Light” vs. “Red Light” of Google Business Profile Updates: How to Help Without Getting Suspended
Table of Contents Introduction The Red Zone: STOP and Call ZipLocal The Business Name Service Area vs. Brick-and-Mortar Categories Phone Numbers & Website Links The Green Zone: Go For It! Google Posts Photos and Videos Responding to Reviews Q&A The Bottom Line...
Is Your Business a Ghost? Why Accurate Online Listings Are the Foundation of Your Search Presence
How Inconsistent Data Kills Trust and Hides You from Local Customers In today's digital landscape, 97% of consumers use online search to find local businesses. Yet, if your information is wrong, outdated, or inconsistent, you might as well not exist. For search...
Ask the Experts: Your Top Home Services Marketing Questions Answered
Home Services Marketing Questions: This blog will explore this topic in detail. From the experts at ZipLocal. Marketing your business can be challenging as a home services business owner. You want to attract new customers, but you may not know where to start or what...
Website Design
Tired of Tech Talk? Ziplocal’s Real-World Digital Marketing Solutions
Cutting Through the Noise with Plain-Language Solutions Ever sat through a consultation with a marketing company and felt like you needed a dictionary just to understand what they were saying? "Synergy," "holistic approaches," "leveraging paradigms"... it's enough to...
From the “About Us” to “Trust Us”: How to Build Trust (and Rank on Google) with Your Blog
Stuck on Page Two? Your Blog Is the Key to Winning AI Overviews Every business needs to have an About Us page and a bio, but most business owners see these as a formality, just a quick summary of who you are and what you do. I see them as the foundation of your online...
HTML vs. XML Sitemaps: What They Are and Why Your Website Needs Both
HTML vs. XML Sitemaps Sitemaps are an essential part of website management and search engine optimization. They help users and search engines navigate and understand your site's structure. A basic understanding of what types of sitemaps exist and their purpose can be...
Search Engine Optimization (SEO)
How To Get Your Business on Top of Google Search
Online visibility can make or break a business's success. When someone searches for “best donuts near me” or “electrician in Utah,” you want your business to show up. And if you can get to the top of Google results, that’s the ideal. Knowing how to get your business...
The Ultimate Guide to Internal Linking for Home Service Websites: Boosting SEO and User Navigation
At ZipLocal, we talk to home service business owners like you every day. You have great services, skilled technicians, and happy clients. But the big question is: are potential customers finding you easily when they search online? If your website isn’t working as hard...
Beyond the Hype: AI Search, The “Cooking” Phase, and the Future of Clean SEO
If you have logged onto LinkedIn or read industry news lately, you might feel like you are already behind. Overnight, it seems everyone has become an expert on "AI Search," claiming to have cracked the code to Google’s new AI Overviews. Here is the reality: We are...
Pay-Per-Click (PPC)
Understanding Google Local Service Ads & The Google Guarantee
What Is The Google Guarantee? How Can This Help My Business Grow? In today's digital age, customers are bombarded with choices. When it comes to local services, they often turn to Google to find what they need. But with so many businesses vying for attention, how do...
Maximizing Your ROI with Pay-Per-Click Advertising in the Home Services Industry
Maximizing Your ROI with Pay-Per-Click Advertising: How PPC can Maximize results in the Home Services Industry As a home service provider, you know how crucial it is to have an online presence. With so much competition, it is necessary to be visible when potential...
Reviews Management
A Comprehensive Guide to Mastering Your Online Reviews
Online reviews are the modern-day word-of-mouth. They can significantly impact your business's reputation and bottom line. A well-managed review strategy can help you attract new customers, build trust, and increase sales.The Power of Online Reviews Before we dive...
Best Practices for Showcasing Reviews on Your Website
It’s well known that online reviews are one of the most powerful tools a small business can use to attract new customers. Over 90% of consumers read online reviews before buying a product or service. Positive feedback can boost your reputation and help potential...
How to Effectively Manage Reviews for Your Business
A homeowner searches for a reliable repair company. Two options pop up—one with fresh, 4.8-star reviews and another with outdated feedback and 3.4 stars. Guess who gets the call? Online reputation management is about much more than vanity. It’s often what determines...
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Social Media Marketing
The “Slow Burn” vs. The “Fast Fire”: Why Your Business Needs Both Social Media Posts and Ads
by Jordan Jones | Jan 12, 2026 | Social Media
Table of Contents The Big Misunderstanding The Analogy: The Garden vs. The Billboard Where the Frustration Happens Service Breakdown: Which One Do You Need? The ZipLocal Verdict: Why You Need Both 1. The Big Misunderstanding If you’ve ever felt frustrated that your...
The Importance of Video Marketing for Your Business
by Justin Burnett | Aug 1, 2024 | Social Media
Imagine scrolling through your favorite social media platform and stumbling upon a captivating video that instantly grabs your attention. Within seconds, you're hooked. That's the magic of video marketing. It's not just a trend; it's a game-changer for businesses of...
Ask the Experts: Your Top Home Services Marketing Questions Answered
by Brandon Whittaker | May 15, 2023 | Google My Business, Marketing Strategy, Reviews, SEO, Social Media, Websites
Home Services Marketing Questions: This blog will explore this topic in detail. From the experts at ZipLocal. Marketing your business can be challenging as a home services business owner. You want to attract new customers, but you may not know where to start or what...