Marketing Blog
Stay Ahead in Digital Marketing
Blog Categories
Google Listing Management
Website Design
Search Engine Optimization
Pay-Per-Click (PPC)
Reviews Management
Social Media Marketing
Google Listing Management
Top 10 Digital Marketing Tips for Home Service Companies
In today's fast-paced digital world, home service companies face unique challenges. Whether you're a plumber, electrician, roofer, or HVAC specialist, standing out online is crucial. With over 80% of consumers searching online for home services before making a...
Ask the Experts: Your Top Home Services Marketing Questions Answered
Home Services Marketing Questions: This blog will explore this topic in detail. From the experts at ZipLocal. Marketing your business can be challenging as a home services business owner. You want to attract new customers, but you may not know where to start or what...
Optimizing Your Google My Business Listing
What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
Website Design
HTML vs. XML Sitemaps: What They Are and Why Your Website Needs Both
Sitemaps are an essential part of website management and search engine optimization. They help users and search engines navigate and understand your site's structure. A basic understanding of what types of sitemaps exist and their purpose can be critical in ensuring...
Managing Your Google My Business Profile Without a Website: Is It Right for You?
Hey there, busy business owners! It's Ziplocal, here to help you navigate the world of online marketing without the usual sales pitch. We know you're bombarded with offers and options, so let's break down something simple and essential: your Google My Business (GMB)...
Top 10 Digital Marketing Tips for Home Service Companies
In today's fast-paced digital world, home service companies face unique challenges. Whether you're a plumber, electrician, roofer, or HVAC specialist, standing out online is crucial. With over 80% of consumers searching online for home services before making a...
Search Engine Optimization (SEO)
Why You Should Invest in Your Own Digital Marketing and Website Leads Rather Than Thumbtack or Angi’s
Most small businesses resort to Angi’s or Thumbtack to generate leads. Historically, it’s been a source for getting your name out there, while simultaneously attracting individuals who are looking for your service. However, there are important things to consider...
Google Local Service Ads & Guaranteed Badge: A Dynamic Duo for Businesses
In our previous blog post, we walked you through the process of getting Google Guaranteed. Now, let's dive deeper into the world of Google Local Service Ads (LSAs) and understand how they interact with the coveted Google Guaranteed badge.Understanding Google Local...
How to Get a Google Guarantee Badge: Build Trust & Win Customers
In the competitive world of online business, trust is everything. As an SEO service provider, I often see businesses struggle to stand out and convince potential customers that they're the real deal. That's where the Google Guarantee badge comes in. This little blue...
Pay-Per-Click (PPC)
Understanding Google Local Service Ads & The Google Guarantee
What Is The Google Guarantee? How Can This Help My Business Grow? In today's digital age, customers are bombarded with choices. When it comes to local services, they often turn to Google to find what they need. But with so many businesses vying for attention, how do...
Maximizing Your ROI with Pay-Per-Click Advertising in the Home Services Industry
Maximizing Your ROI with Pay-Per-Click Advertising: How PPC can Maximize results in the Home Services Industry As a home service provider, you know how crucial it is to have an online presence. With so much competition, it is necessary to be visible when potential...
Reviews Management
A Comprehensive Guide to Mastering Your Online Reviews
Online reviews are the modern-day word-of-mouth. They can significantly impact your business's reputation and bottom line. A well-managed review strategy can help you attract new customers, build trust, and increase sales.The Power of Online Reviews Before we dive...
Best Practices for Showcasing Reviews on Your Website
It’s well known that online reviews are one of the most powerful tools a small business can use to attract new customers. Over 90% of consumers read online reviews before buying a product or service. Positive feedback can boost your reputation and help potential...
How to Effectively Manage Reviews for Your Business
Imagine a homeowner searching online for a reliable roofing company to fix a leak. They come across two options—one with glowing reviews and another with mixed feedback. Which one will they choose? Most likely, they'll go with the highly-rated company. This scenario...
Ready to Elevate Your Digital Strategy?
Don’t just keep up, lead the way. Subscribe to The Marketing Blog for instant access to the latest digital marketing insights and start driving real results today.
Social Media Marketing
Ask the Experts: Your Top Home Services Marketing Questions Answered
by Alyssa Johnston | May 15, 2023 | Google My Business, Marketing Strategy, Reviews, SEO, Social Media, Websites
Home Services Marketing Questions: This blog will explore this topic in detail. From the experts at ZipLocal. Marketing your business can be challenging as a home services business owner. You want to attract new customers, but you may not know where to start or what...
The Power of Social Media Marketing
by Alyssa Johnston | Apr 25, 2023 | Social Media
The Importance Of Effective Social Media Marketing: Social Media Is such An Integral Part of Everyday Life. This Blog Will Explore How To Use It Effectively For Your Business The rise of social media has transformed how businesses approach marketing. Home services...
Maximizing Your ROI with Pay-Per-Click Advertising in the Home Services Industry
by Alyssa Johnston | Apr 17, 2023 | PPC, Social Media, Uncategorized
Maximizing Your ROI with Pay-Per-Click Advertising: How PPC can Maximize results in the Home Services Industry As a home service provider, you know how crucial it is to have an online presence. With so much competition, it is necessary to be visible when potential...