Digital Marketing Makes the Difference
So what goes into a digital marketing plan for a business like a roofer? At ZipLocal, we start by evaluating what you already have in place. Does your website work well on computers and mobile devices? Are you getting enough attention in local search results? Once we identify your obstacles, we can make a strategy to improve your business.
For a roofing company a digital marketing makeover
, improving search engine optimization, or SEO, is a critical component to boosting business. You want people to be able to find your business just by searching a term like “roofers near me” as opposed to finding you only by searching your company name.
Improving the company website also makes a big difference in attracting new customers. Your website is more than just a contact page. It’s a place to connect with people and show them why you’re the best option for their needs. A quality site will have extra content to help inform customers. This also helps your site rank higher in search engines.
And don’t forget social media! Companies have to learn to engage with both current and potential customers on platforms like Facebook, Instagram and Twitter. If you don’t have active pages, you need them.