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Local vs. Organic Searches

Local vs. Organic Searches

Local vs. Organic Searches If you are working on improving your company’s online presence, you’ve probably been hearing terms like local search and organic search results. But what exactly do those terms mean? Local Search Local search results are just...

Optimizing Your Google My Business Listing

What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
4 Reason to Include Video in Your Marketing Strategy

4 Reason to Include Video in Your Marketing Strategy

More and more businesses are including video as part of their marketing plan. If you haven’t jumped on the video wagon, here are a few reasons to consider adding a video to your advertising plan. Video is Powerful, Engaging Content Video is becoming more and...
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