Like it or not, the subject line can make or break an email campaign. Are you being strategic with yours? Here are a few tips to take into account for your next email effort. First, you need to provide customers with a reason to open your email. In other words,...
With so many rules and best practices to follow, mastering Search Engine Optimization (SEO) can feel like a full-time job. But the reality is SEO is easier than you think. Here are a few points to consider when writing content for the Web: First, strive for unique...
There is a truism that social media is a conversation as opposed to a one-way street. That said, your company should take a hands-on approach to cultivating relationships online. Here are a few ways to better connect with fans and leverage your online influence....
You have started your own business. Congratulations! Now what? Traditional marketing? Social media? Both? It can be overwhelming when you don’t know where to start or don’t feel like you have the time. It may be time to hire a social media manager! They have the...
Search Engine Optimization. SEO. Google ranking. Organic search results. Head spinning yet? As a business owner, you may be saying to yourself, “I have vendors to meet with, budgets to balance and new hires to train. I don’t have time to be concerned with SEO! What is...
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