What’s Happening At ZipLocal
Social Media Trends: How To Utilize Them For Your Business
Marketing on social media can be overwhelming. There are so many different platforms, and your strategy has to change to match, add continually changing trends and rules, and it's a lot to keep up with! But don't worry, we're here to help break down some of the...
Navigating Your Marketing Strategy During A Pandemic
The COVID-19 pandemic is a global issue. Both small and large businesses have felt the effects of social distancing and orders to quarantine. Certain areas of the country have closed stores and services, with the hope of slowing down the spreading of the disease. As a...
Local vs. Organic Searches
If you are working on improving your company's online presence, you've probably been hearing terms like local search and organic search results. But what exactly do those terms mean? Local Search Local search results are just that - results for businesses that search...
Optimizing Your Google My Business Listing
What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
4 Reason to Include Video in Your Marketing Strategy
More and more businesses are including video as part of their marketing plan. If you haven't jumped on the video wagon, here are a few reasons to consider adding a video to your advertising plan. Video is Powerful, Engaging Content Video is becoming more and more...
ZipLocal is a Google Partner
It's probably no surprise to you that 75% of total online searches are done through Google. In fact, 90% of searches on mobile devices are Google searches. There is just no denying that they are the most powerful player in the game when it comes to accessing users...
7 Essential Behaviors for Entrepreneurs
If there is one thing every business owner or entrepreneur share, it's a strong desire to see their business succeed. As the captain of your company's ship, your success or failure depends a lot on you. While there is no fool-proof formula that every business owner...
Give Your Website A Personal Touch
Today more than half of small businesses have a website, and that number continues to grow. As more and more companies enter the digital space how do you make sure your site stands out in the crowd? First and foremost, you want to make sure that your website is...
PSL
PSL season is back. Starbucks Pumpkin Spice Latte season, that is. In case you haven’t noticed, this drink has garnered a fan following in recent years. While the coffee giant didn’t invent the flavor, it has cornered the market and attracted robust media attention....
3 Marketing Lessons From Food Trucks
3 lessons sure to whet your appetite for marketing success…
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Building 5, Suite 103
Provo, UT 84606
