Insights
How Marketing Helps Roofers and Home Improvement Companies
To grow a business, you must build and grow a customer base. That's especially important for home improvement companies, which rely on projects from clients to bring in money. But what's the best way to reach those new customers? In today's technology-driven world,...
What To Look For When Outsourcing Your Digital Marketing
Marketing is overwhelming when you’re busy running your small business. 1 in 5 small businesses don’t utilize digital marketing, and almost half of small businesses spend less than two hours per week on marketing efforts. The solution? Outsource your marketing!What...
5 Effective Tips to Build your Business’s Online Presence in 2022
In 2022, Statista reported there are 5 billion internet users. Today, building a solid online presence to reach these users should be a top priority for business owners. Diving in to improve your business’s online presence might...
3 Ways To Optimize Your Website With the Customer In Mind
Professional website services are often the missing pieces of the puzzle for business owners who want to attract more visitors and convert them to customers. If you have spent time and money to build a professional website, you may feel frustrated when customers don't...
Get Your Business Recognized Using Local SEO
Today’s online marketplace offers the potential for significant returns for local businesses. Many businesses face the issue of getting noticed in an increasingly crowded internet environment. Most marketing agencies focus on a...
4 Reasons to Include Video in Your Marketing Strategy
More and more businesses are including video as part of their marketing plan. If you haven't jumped on the video wagon, here are a few reasons to consider adding a video to your advertising plan. Video is Powerful, Engaging Content Video is becoming more and more...
Local vs Organic Searches
If you are working on improving your company's online presence, you've probably been hearing terms like local search and organic search results. But what exactly do those terms mean? Local Search Local search results are just that - results for businesses that search...
Optimizing Your Google My Business Listing
What is Google My Business? Google My Business, or GMB, is a service provided by Google. It is meant to help businesses manage their appearance in Google search results and on Google Maps. At ZipLocal, many of our services include helping our clients claim and...
